Kendrick Lamar continues to push the envelope with his artistry and most recently, he spoke about just this during an interview with Beats 1's Zane Lowe.
He dished on everything from being secure in his superiority as a lyricist to not feeling an ounce of regret for his scathing verse on Big Sean's 2013 track "Control."
"Yeah, what we doing it for? This is culture," he said, speaking on calling out some of hip hop's biggest names in the much talked about track. "This is not something you just play with and get a few dollars and get out. People live their lives through this music. My partners in the hood right now, they listen to rap every day, because it's the only thing that can relate to their stories and their tribulations. They live and breathe it."
He went on to add that it's imporant for MCs to pay attention to the content of their lyrics as they do hold weight with listeners.
"You can't play with this, and you have to take in consideration what you write down on that paper," he said. "If you're not doing it to say the most impactful s**t or doing it to be the best you can be for the listener to live their lives through, what are we doing here?"
As far as believing he's one of the best to ever touch the mic, he says he's adopted this confident state of mind simply because hip hop is his life.
"I'm so passionate about hip hop," he said. "I love it to a point that I can't even describe it. When I heard these artists say they're the best, coming up, I'm not doing it to have a good song or one good rap or good hook or good bridge. I want to keep doing it every time, period. And to do it every time, you have to challenge yourself and you have to confirm to yourself — not anybody else — confirm to yourself that you're the best, period. No one can take that away from me, period."
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(Photo: Kevin Winter/Getty Images for Coachella)