J. Cole is officially gearing up for the release of his highly anticipated sixth studio album, The Fall Off. The “Crooked Smile” rapper hinted that the project is on its way last Friday (Nov. 1) during his headlining set at Day N Vegas.
In a fan-taken video, the Dreamville honcho unveiled a humorous political campaign-style promotional video to announce his follow up to last year’s KOD.
In the minute-long vignette, a narrator highlights Cole’s recent feature run, his humility, a touted pen game “so potent, each word of his verses reportedly costs $2000” and his diplomatic expertise in healing the “inter-generational war.”
The video ended with the pitch, “There’s only one answer, one true unifier to our country. Make your votes heard and vote for The Fall Off in 2020.”
He was reportedly working on the project prior to KOD, which featured his alter-ego kiLL edward. In 2018, a fan on Twitter asked, “What can you tell us about The Fall Off?” to which Cole responded, “Workin on it."
Cole also alluded to the album on KOD’s closing track, “1985 (Intro to the Fall Off),” in which he questions and critiques the state of rap music.
Watch the announcement below.
(Photo: Suzi Pratt/WireImage)