NBC Launches Its Own 'Fitness Netflix'


NBC Launches Its Own 'Fitness Netflix'

For $9.99 a month, you can bring the gym home to you.

Published December 30, 2014

It’s that time of year when everyone swears this is the year they are going to step their fitness game all the way up. For some, this means renewing their gym membership. But what can the folks who can’t afford an exclusive membership or don’t feel comfortable working out in front of other people do?

NBCUniversal has a solution for you: Radius Fitness.

The network’s newest platform is like Netflix but for fitness. Depending on which plan you choose, for as low as $9.99, Radius Fitness brings the gym and elite trainers to your living room. It works like an on-demand service, and you can customize your workouts — taught by a virtual trainer. So whether you are a marathon runner or are just starting to work out for the first time, there will always be a workout available for you.

Even better: You can access Radius on a range of platforms that include RadiusFitness.com, the Radius Fitness app for iPhone and iPad, a three-hour weekday block of TV programming on NBC Sports Network and soon through Xfinity On Demand. 

“Radius marks an exciting evolution in the industry as we make premium fitness accessible to anyone, anywhere, anytime by leveraging our media platforms, technology and partnerships," said Nick Lehman, president, Digital at NBCUniversal, who has led the development of the new brand. 

"With fitness at the epicenter of today’s pop culture, now is the perfect time to introduce a new media brand that can capture and drive the explosion of innovation in the fitness space."

Another upside of Radius Fitness is that unlike DVDs, which can get tired real quick, these workouts change over time. So you can mix it up, which is really important in keeping folks motivated to keep working out. There are also a range of workouts that are 15 minutes or less for those who are short on time but still want to get it in.

Ready to get your sweat on? Get your free week trial here.

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(Photo: Stockbyte/Getty Images)

Written by Kellee Terrell


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