Today in beauty sphere beef, we have Kim Kardashian H̶u̶m̶p̶h̶r̶i̶e̶s̶ West in one corner and Jeffree Star in the opposing corner. By now you've probably heard that KKW Beauty is launching a new product, which is a powder contour kit. To promote it, Kim posted swatches to social media. Star criticized said swatches for generally being untidy. It was then that Kim's stans pounced on Star, a beauty blogger and musician. That's when it started to get messy.
Star's problematic past, including frequently using racial slurs (some of which have been videotaped), once again surfaced. This is a point of contention related to Star that will likely be attached to his name for the rest of time, thanks to the internet's long memory. Though he denounced his past behavior in a lengthy YouTube video, for some, the sentiment wasn't enough to undo his harmful and shameful past behaviors. In his apology video, Star said the following: "In these videos I say some really disgusting, vile, nasty and embarrassing things.... Those videos were 12 years ago, and I look at them, and I see them resurfaced, and it just makes me sick to my stomach because I don't know who that person was.... The person who said those horrible, vile things — that person was depressed, that person was just angry at the world, that person felt like they were not accepted, that person was seeking attention.... But does that make it OK? Absolutely not."
So when Kim's stans went off on Star, she, to their surprise, defended Star in a series of snaps, which you can view below.
Keeks's fans weren't amused. Many were angered by her co-sign of Star, saying she didn't comprehend the severity of the situation and it was inappropriate to tell POCs how to feel about someone who has expressed hateful ideas in the past to actively intimidate people.
By Tuesday West Coast time, Kim clarified her stance, calling her initial opinion "naive." In the video below, she states she did not understand the extent of the situation. In the third video in the post below, you can see a compilation of Star's past racist remarks.
This isn't the first time Star's chimed in regarding a KarJenner beauty product. Last year, Star made headlines when he criticized Kylie's lip gloss drop on Twitter, saying the brush applicator was frayed and "unacceptable." (Around this time, many others experienced similar quality control issues with their Kylie Cosmetics purchases.) Kylie took the criticism in stride, sending everyone who ordered the drop brand new, improved products.
Two vaguely similar situations ended up with polar opposite outcomes. Kim, whose KKW Beauty brand has already been linked to blackface, can't really afford to have her brand linked to another crisis related to racism.
Do you think Kim did the right thing?
(Photos from Left: Dominique Charriau/WireImage, Chelsea Lauren/WireImage)
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