ICYMI: See The New App Kim Kardashian Just Launched

NEW YORK, NY - AUGUST 11:  (EXCLUSIVE COVERAGE/SPECIAL RATES APPLY)  TV personality Kim Kardashian takes a selfie at the SiriusXM Studios on August 11, 2014 in New York City.  (Photo by Cindy Ord/Getty Images)

ICYMI: See The New App Kim Kardashian Just Launched

It's actually genius.

Published November 8, 2017

If you didn't happen to know Kimberly Kardashian West was a tech mogul in her own right — well, it's time you get acquainted. 

The multi-hyphenate's 2016 Forbes cover deemed her a "mobile mogul." And by the looks of it, she's just getting started. 

The latest app development on her resume is, in a word, genius. The new product, called ScreenShop, allows you to shop similar styles of every aspect of a 'fit just from analyzing a screenshot! And let us tell you, it actually works.

With the simultaneous pressing of two buttons, you can literally get the look of anyone you want. It could be a Kim K. pic, could be a still from a vintage movie — the options are endless!

Here's how it works: You screenshot a pic. You import it into the app. The app works its magic and, within seconds, breaks down an entire outfit with similar styles of each and every garment, shoe, accessory — you name it! The app displays a wide-range of options that can be similar in color and style and has an array of price points. 

Kim knows what she's doing! #NotBadForAGirlWithNoTalent

Written by BET Staff

(Photo: Cindy Ord/Getty Images)


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