For his latest bout of Yeezy Season 6 publicity, Kanye West has assembled every bad b***h up in Equinox in a strikingly familiar uniform: a copy and paste of his wife Kim Kardashian's style the very day she made fashion history by modeling the first look book to be comprised solely of paparazzi shots.
Leave it to Kanye to art direct a campaign that could flood the media so heavily, it would abolish any trace of his wife's severe cornrows misstep from just earlier this week.
The campaign taps a gaggle of models and creatives to bring the Kim K. effect to a whole new level — after all, there are droves of women beating their faces into a Kardashian-worthy contour on a daily basis. But you know it's real when Paris Hilton, who once hired Kim to clean her closet, is dressed up as Keeks. Though Paris once usurped Kiki in terms of popularity and notoriety, Kim has been able to stay relevant far past the aughts — and this look-a-like moment only further demonstrates how the tables have turned since the day of tabloid exclusives and weekly celeb DUI bookings.
Are you here for this campaign?
(Photo from left: Splash News, Splash News)
For the past 10 years, Yusef has been dictating all of the beauty trends we emulate via his most famous client, none other than Rihanna. He started out his career as a performer, but he ended up behind the scenes. In Hairstory, he details his rise in the industry from aspiring singer to creative directing the hair for Fenty x Puma.