Gap Taps Beyoncé's 24-Year-Old Vogue Cover Photographer, Tyler Mitchell For 50th Anniversary Fall Campaign
It’s clear that the millennials are making it known that you can’t sleep on their ambition or talent! 24-year-old photographer Tyler Mitchell proves this by continuing to be booked and busy, shooting Gap’s "It’s Our Denim Now," fall campaign.
You may remember Tyler Mitchell from Beyoncé’s iconic Vogue cover last September in which he was deemed the first Black photographer, as well as the youngest, in Vogue’s history. Before that, Tyler shot campaign imagery for Marc Jacobs, Givenchy and he even photographed Teen Vogue's cover with survivors from Marjory Stoneman Douglas High School. He went on to flex his skills shooting Slick Woods for Vogue, Zendaya for Vogue and J.Cole for GQ. Black excellence at its finest!
Being the forefront of embracing the diverse culture of America, Gap’s "It’s Our Denim Now" campaign tapped Tyler to shoot the campaign imagery while Fleur Fortuné directed the campaign film with music by Ndidi O.
Tyler captured models wearing a variety of styles and fits of Gap’s iconic denim. Launching on August 20, Gap’s limited-edition Denim through Decades capsule celebrating their 50th anniversary features styles from the '70s, '80s and the '90s with a modern twist!
Gap’s Senior Vice President and Chief Marketing Officer Alergra O’Hare says, “Fall is momentous for Gap as we celebrate our 50th anniversary and the new era of the brand. With ‘It’s Our Denim Now’ being my first major campaign, we wanted to make an impactful statement visually and celebrate Gap’s heritage as a denim leader while cementing its future as a brand for all generations. This is only the beginning of what’s to come.”
For both the campaign film and imagery, Gap wanted to capture the idea “…that when you feel comfortable in your own skin, you are empowered to move towards an optimistic future,” according to their press release.
Creativity and talent has no age bracket or timestamp. We love seeing Gap crediting young creatives like Tyler Mitchell for their merit and letting them unapologetically shine their light for the world to see!
