Yung Bleu's single, "You're Mines Still," featuring Drake, put the Mobile, Alabama singer on the map in a major way when it dropped last October. The record peaked at No. 2 on the Billboard Global 200 charts and was arguably the heartbreak tune of the summer.
While the Drake effect is very much still a thing, Bleu's buttery smooth vocals were equally appealing and instantly turned the 27-year-old into one of hip hop's rising stars. It's definitely a reason he's a nominee for “Best New Artist" at the 2021 BET Hip Hop Awards.
Born Jeremy Biddle, Bleu — who, actually, just wants "Yung" dropped, now — has been putting out a great deal of music since 2015, including two mixtape series (Investments and Bleu Vandross), so by the time his studio debut, Moon Boy, arrived in late July this year, the music was already polished.
The 15 track effort ended up taking the top spot on the Billboard Independent Album chart and entered the Billboard 200 at No. 12 for the week of Aug. 7. Moon Boy's features include collaborations with Drake, John Legend, H.E.R., Chris Brown, Kodak Black, Jeezy, Kehlani, and Big Sean and can very well make the romantic street crooner a front-runner for "Best New Artist of The Year".
He DM'd Boosie's Brother
Although Bleu had been making waves of success early on in his career — with his 2013 buzzing single "Go Head," produced by Drumma Boy, doing well and his 2016 Bleu Da Ruler mixtape birthing the viral hit "Miss It" — he knew he wanted more for himself.
“I was looking to get into the music industry by any means necessary," he tells The Undefeated in an interview. "I was thinking to myself, this guy probably has a thousand people in his DMs right now sending him music. So I decided to get creative, scroll through his followers to find someone that's close to him and found his brother's page. I tried my luck, DM'd him and he hit me back and everything came together from there. It was the smartest decision I ever made."
Demarcus Cousins Helped Secure His Drake Feature
"You're Mines Still" is undoubtedly Bleu's biggest song, which he, in part, owes to Drake for the vocals. But what you might not know is that owes a big thanks to NBA All-Star Demarcus Cousins as well.
Bleu reveals in an interview that The Los Angeles Clipper, who is also from Mobile, Alabama, introduced Drake to his music, which later helped in recruiting him for the feature.
His Father Inspired His Artistry
While Bleu started rapping at 11, it was his father who helped instill the heart of a performer in him.
"My dad really helped me get comfortable performing in front of people," he tells The Undefeated . "Growing up, he would make me sing for people and that eventually led to me writing my own songs and melodies."
Drumma Boy Help Craft His Name
The meaning behind Bleu's name is simple: it's his favorite color. The spelling, however, is a byproduct of super producer Drumma Boy.
He tells Flaunt Magazine the platinum-selling producer gave him a CD of the single they had out ("Go Head") with his name misspelled. "I'm like, "I'm just going to keep it like that."
Vandross is His Alter Ego
Bleu Vandross is Blue's different persona. "It's like Bleu Vandross is kind of like when I go, like, full R&B mode," he tells Revolt.
He also cites Luther Vandross as one of his inspirations.