#IDAdam Gets Fired From Job After Racially Profiling Black Woman And Her Son At Community Pool

#IDAdam Gets Fired From Job After Racially Profiling Black Woman And Her Son At Community Pool

Here's what Sonoco Products had to say about the viral video.

Published July 6, 2018


After appearing in a viral video wherein he was accused of racially profiling and calling police on a Black woman at a community pool, the white man known as #IDAdam was fired from his job.


#IDAdam, who was quickly identified as Adam Bloom by Twitter sleuths, worked as a value realization leader for Sonoco Products, according to his LinkedIn page.

However, after many people began tweeting at Sonoco, the company released a statement.


"We are aware of a terrible incident involving the actions of one of our employees outside of the workplace," the statement read. "The well-documented incident, which involves activities at a neighborhood pool over the 4th of July, does not reflect the core values of our Company and the employee is no longer employed by the Company in any respect."


No matter how many white people are identified and lose their jobs after getting filmed calling police on Black people for no reason at all, there are still more out there who seem to believe the same won’t happen to them.

In this most recent case, police in North Carolina were called to a neighborhood pool on Wednesday after a white man harassed a Black woman and her child. The incident, which occurred in Winston-Salem, was filmed by Jasmine Edwards. According to Edwards, the man, who was later dubbed #IDAdam, repeatedly asked her for identification to prove she was a resident of the community and had access to the pool. Even when Edwards produced her key card to access the pool gate, #IDAdam still insisted she show ID.

  1. "this is a classic case of racial profiling in my half a million $$ neighborhood pool. This happened to me and my baby today,” Edwards captioned the Facebook video

    In the full video, which can be seen here on Jasmine Edwards' Facebook page, Edwards accused Adam of racial profiling and said he didn't ask any of the white residents for their ID. 

    "I ask residents pretty much a couple times a week."

    While the two police officers don't do enough to communicate how ridiculous #IDAdam was acting, they did try affirm Edwards' resident status. 

    "[She] has a card to get in the pool I believe that that should be enough," the officer said.

    The woman even used her key card to open the gate, Adam said sometimes the key cards make their way around. 

  2. Quickly after the video reached thousands of views, Adam resigned as a board member of the Home Owners Association for his community

    The Glenridge Homeowners Association sent a statement to WXII which explained Bloom has resigned from both the HOA board and from the position of pool chair. The letter apologized to people who "were directly hurt by these actions" and promised new policies.

    "We sincerely regret that an incident occurred yesterday at our community pool that left neighbors feeling racially profiled," read the letter. "In confronting and calling the police on one of our neighbors, the pool chair escalated a situation in a way that does not reflect the inclusive values Glenridge seeks to uphold as a community."

  3. He was later identified as Adam Bloom, a worker for Sonoco Products

    Sonoco Products has not yet commented on the incident.

Written by Rachel Herron

(Photo: MR.WUTTISAK PROMCHOO/Getty Images)


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