Jaden Smith Stars In Levi's New Campaign To Inspire Hope

HOLLYWOOD, CALIFORNIA - JANUARY 14: Jaden Smith attends Premiere Of Columbia Pictures' "Bad Boys For Life"  at TCL Chinese Theatre on January 14, 2020 in Hollywood, California. (Photo by Leon Bennett/WireImage)

Jaden Smith Stars In Levi's New Campaign To Inspire Hope

“They challenge us (as individuals and as a brand) to be our best,” Jen Sey, Levi’s Chief Marketing Officer.

Published April 29, 2020

Written by BET Staff

Levi’s is hoping their new ad campaign with Jaden Smith and Hailey Baldwin is going to provide some inspiration for young people during challenging times.

The denim manufacturer’s latest spring campaign is focused on festival season, which has been disrupted by the coronavirus. They’ve brought on Jaden Smith and Hailey to give hope. Hailey was chosen for her “optimism and authenticity” and Jaden for his passion about saving the environment.  

Jen Sey, Levi’s Chief Marketing Officer, said in a blog post for Levi.com, “Levi’s has always been the choice for those who dare to speak up and out, to use their voices, to fight for change, to hope for better days, more inclusion, more love, more joy.”

RELATED: Jaden Smith Opened A Vegan Food Truck For Los Angeles’ Homeless

See the photos below from Jaden Smith’s Instagram:

Photo: Leon Bennett/WireImage


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