Biden-Harris Reelection Campaign Launches Ads Targeting Black Community

Frustrated Black voters in battleground states are drifting toward Trump or won’t vote in 2024, a poll suggests.

The Biden-Harris reelection team launched a new ad campaign Wednesday (Dec. 6) that targets Black voters, especially in battleground states where a recent poll suggests that many in those Black communities are leaning toward Donald Trump

In the ad, Detroit entrepreneur Darren Riley says, “My community is usually the last to receive any kind of funding” and praises President Joe Biden for passing laws, like the bipartisan Infrastructure Plan and Inflation Reduction Act, that are “making a difference” in the Black community.

According to a November poll reported in The New York Times, 22 percent of Black voters in crucial swing states (Arizona, Georgia, Michigan, Nevada, Pennsylvania and Wisconsin) would back Trump, who won just 8 percent of the Black vote in 2020.

Possibly with that poll in mind, the ad will run on programming in cities with large Black populations in those states: Detroit, Philadelphia and Milwaukee. The spot will also run on several Black-owned television and digital properties, including TheGrio, Blavity and TVOne.

Many Black voters have said they are frustrated with the Biden administration’s slow progress toward achieving legislative priorities that impact their lives, including solving the student loan debt crisis that disproportionately burdens the finances of Black Americans and the Democrats’ inability to enact police reform more than three years since the murder of George Floyd at the hands of a White former police officer.

Poll Shows Black Voter Frustration With Democratic Party

Poll Shows Black Voter Frustration With Democratic Party

Biden’s 2020 campaign pollster Celinda Lake told The Times that the president’s team has failed to communicate what the administration has already delivered to the Black community.

Around the midway point of his presidency, the White House trumpeted its policy successes toward equality and opportunity for Black Americans. The list includes new protections from housing discrimination and efforts to narrow the racial wealth gap.

“While MAGA Republicans push an extreme agenda that would harm Black Americans and take our country backwards, President Biden and Vice President Harris have been fighting for and delivering on policies that make a real difference in our communities by providing access to capital and creating pathways to generational wealth,” Quentin Fulks, the Biden-Harris deputy campaign manager, said.

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